Monday, May 5, 2014

Interview with the owners of NVUSXO, Lifestyle Clothing Brand

Brand: NVUSXO
Base of Operations: San Leandro, CA.
Owners: Scott and Brandon

1.  When did you create NVUSXO?

Brandon: We actively started getting our designs produced about 9 months ago. The idea and development of the NVUSXO started a year ago.

2. What is the inspiration for your brand’s creative direction?

Scott: We try to be minimal as possible with our graphics and designs. The whole meaning of NVUSXO and how we want people to understand us is love. People are going to either love or hate us. So we decided to play off the idea of envying us, with love. Hence, NVUSXO.

4What is the essence of your brand in three words?

Brandon: We The Best.

Scott: Honest. Universal. Simple.

 5. Do you see your brand expanding in other countries?

Brandon: Fasho. We are already shipping orders to Brazil, Australia, and Europe.

6. What do you want people to think or feel when they’re wearing NVUSXO?

Scott: Love for themselves. Love, period.

Brandon: Like a trendsetter, someone special, and someone who matters. We want them to feel like someone who has a purpose and knows it.

7.  Do you have any ideas for brand extensions?

Brandon: Yes. We’re in the process of developing clothes for infants.


Scott: We’re also developing specialty items for our female brand like socks, leggings, and dressier tops. 


(Top: Brandon, Right: Scott) 

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